CMO COUNCIL™ EVENTS

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Name:CMO Council North America Advisory Board Meeting
Location: 55 East 52nd Street at Madison Avenue, NY NY
Date: September 15, 2010
Time: 3:00 pm - 6:00 pm

Description: McKinsey will be hosting our North American Advisory Board meeting, to be held on Wednesday, September 15 from 3:00pm to 6:00pm EST. Guests will be able to participate via a live, interactive videoconferencing system housed in McKinsey offices around the country, including New York, Chicago, Atlanta, and Palo Alto. Should you have travel limitations, arrangements will be made to enable your engagement with our group via teleconference. This get-together will be an excellent opportunity to network and discuss best practices with an exclusive group of prominent marketing execs, as a strong contingent of current and prospective board members from some of the world's foremost BtoB and BtoC brands has already confirmed attendance.

McKinsey Office Locations:

• New York: 55 East 52nd Street, 21st Floor
  New York, NY 10022
• Chicago: 21 South Clark Street, Suite 2900
  Chicago, IL 60603
• Atlanta: Georgia-Pacific Center, 133 Peachtree Street NE, Suite 4600
  Atlanta, GA 30303
• Palo Alto (Silicon Valley): 3075A Hansen Way,
  Palo Alto, CA 94304

Contact: Please notify Matt Martini (mmartini@cmocouncil.org) at your earliest convenience regarding which McKinsey office venue would be most convenient for you to attend and take part in this important board gathering on September 15.

Topics for discussion include:

• Findings from the CMO-CIO Alignment Imperative study with Accenture
• How Digital Marketing is Impacting the Consumer Decision Journey and Enabling Competitive Advantage (David Edelman of McKinsey)
• Introduction of the New Brand Inspiration Center and Consumer Behavior Barometer
  

How Digital Marketing is Impacting the Consumer Decision Journey and Enabling Competitive Advantage.
As part of the CMO Council’s ongoing thought leadership around digital marketing and consumer insights, we have invited David Edelman, Partner at McKinsey & Company, and leader of their digital marketing strategy practice, to lead a discussion on “Building Advantage Through Digital Marketing”.
David will walk through the four keys to successful digital transformation and offer his perspective on how online channels are transforming the way marketers are addressing new opportunities - both in the B2B and B2C world. He will offer advice on some of the most successful tactics that marketers are using to engage customers, and the capabilities that CMOs must develop to scale their efforts in a cost-effective manner. David will also speak to McKinsey’s latest research on the consumer decision journey. He will offer advice to CMOs on how to adapt your marketing strategies in response to consumers’ new ways of researching and buying your products. According to McKinsey, consumers are rapidly moving outside the traditional purchasing funnel and if your marketing hasn’t changed in response, it should.

Presenter Profile:
David Edelman, Partner at McKinsey & Company and leader of McKinsey’s Digital Marketing Strategy Practice
As a partner at McKinsey & Company, and a leader of McKinsey’s Global Digital Marketing Strategy Practice, David Edelman has over 20 years of experience in helping companies master the strategic and operational aspects of digital marketing. His background includes experience in strategy consulting and the marketing agency business. David specializes in working with CMO’s and Business Unit leaders around the world on large-scale transformation programs to become more digitally-adroit. And his client experience with CMOs spans across industries including technology, financial services, travel, and retail. Prior to joining McKinsey in 2008, David led the Strategy and Analysis Practice at Digitas, a large U.S. interactive agency from 1999-2008. David was also a Partner with The Boston Consulting Group, where he built their “Segment-of-One Marketing” and “E-commerce” practices. He has spoken at numerous CMO Forums and published articles on topics including: the evolving state of Brand Management, Digital Marketing, Marketing Organization, Customer Service in a Digital Age, and Deconstruction of Value Chains. David holds a BA in Economics from Harvard College and an MBA from Harvard Business School.

Location: The Garden Court Hotel, Palo Alto, CA
Date: September 22, 2010

Location: Naritar, New Jersey
Date: September 28, 2010

Location: Rathbuns, Atlanta, GA
Date: October 12, 2010

Location: Germany
Date: October 5, 2010

For more details on the Dinner Dialog Series contact Dreena Whitfield

Name: EdNet 2010
Location: Renaissance Boston Waterfront Hotel Boston, Massachusetts
Date and Time: September 28, 1:30-2:30
Session Topic: The Evolving Nuts and Bolts of K-12 Sales and Marketing
Moderator: Don Casey, Executive Sales Consultant, Education Sales Solutions
Speakers:

• Donovan Neale-May, President, Global Fluency; Executive Director of CMO Council and BPI Network
• Lance Rougeux, Director, Discovery Educator Network, Discovery Education

Lofty insights help us to see where we're headed a few years down the road. But between now and then, as sales go, so goes the company. What are today’s best-of-breed sales techniques and platforms, and how are they evolving to accommodate new market realities? How has the Discovery Educator Network (DEN) become the largest product user/advocacy group among educators? A recent study for top marketing officers advises that digital marketing is driving a major transformation in global marketing organizations. In this new world, agencies are taking a back seat as clients build new internal skills, deploy marketing performance platforms, and improve campaign effectiveness and outcomes. Hear these issues translated into useful “take-aways” by folks living them daily and leading the changes.

Name: ADWKDC
Location: Washington, DC
Date: September 21, 2010
Time: 9:30 am - 10:30 am
Panel: More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World
Moderator: Donovan Neale-May, Executive Director - Chief Marketing Officer (CMO) Council
Panel Members:

• Kevin Johnson, Director, Communications & Marketing - D.C. Lottery & Charitable Games
• James Latham, Chief Marketing Officer - Open Text
• Peter Horst, Chief Marketing Officer - Capital One Bank

In this panel, entitled More Gain, Less Strain, members of the Chief Marketing Officer (CMO) Council’s Marketing Supply Chain Institute will discuss where and how multi-national marketerscan realize better value, return and yield from their agency partner relationships. CMO Council executive director Donovan Neale-May will moderate the hour-long, interactive panel conversation with three leading brand marketers. The audience will be invited to direct questionsat the panelists. Please visit www.adwkdc.com for more information.

Name: CMO Council MENA Advisory Board Meeting
Location: Dubai
Date: November 09, 2010
Hosted by: Abraaj Capital

Name: 2010 CMO Council Africa Advisory Board Meeting
Locations: Dimension Data Offices in Cape Town + Johannesburg
Date: November 11, 2010
Hosted by: Dimension Data
Time: 3:00 pm - 6:00 pm (15:00 – 18:00), followed by reception
RSVP: Matt Martini, Advisory Board Coordinator (mmartini@cmocouncil.org)

More information (PDF download) »

Description: The 2010 CMO Council Africa Advisory Board Meeting will be held in Cape Town and Johannesburg on November 11th. This closely follows a Middle East advisory board meeting in Dubai on November 9th. Dimension Data will host the Africa gathering at its Western Cape offices and provide a virtual video conference link with its Bryanston, Johannesburg office for those unable to travel to Cape Town. Audio dial-in options will also be available for members across Africa.

Contact: Please notify Matt Martini (mmartini@cmocouncil.org) at your earliest convenience regarding which Dimension Data office venue would be most convenient for you to attend and take part in this important board gathering on November 11th.  For South Africa in-country inquiries, please contact Kerryn-Leigh Anderson Eksteen (kanderson@cmocouncil.org).

The agenda will include the following guest speakers and topics for discussion:

• Bradley Coward, CIO of SAPPI, to address the group on the topic CMO-CIO alignment and leveraging technology for marketing advantage. He is a member of the Business Performance Innovation (BPI) Network advisory board and an active contributor to the Accenture sponsored CMO:CIO Alignment Imperative initiative run by the CMO Council.
• Andre Van Selm, CEO of Reality by Sanlam, to give an overview of Sanlam Group's highly successful loyalty and rewards program focused on motivating wellness and positive lifestyle behavior. He is also on the advisory board of the BPI Network.
• John Heath, CTO of Planet Oi and Len Pienaar, EVP of Clickatell to address the topic of Mobile Relationship Marketing (MRM), a new area of authority leadership by the CMO Council. 

Name: CMO Council India Advisory Board Meeting
Location: Mumbai, India
Date: November 23, 2010

Name: 2010 CMO Summit
Location: San Francisco/Bay Area, CA
Date: December 9, 2010

SYNCRONIZING THE "C-SUITE"
Advancing Customer Experience, Marketing Effectiveness and Operational Efficiency

The 2010 CMO Summit will brings together CMO, CIO, CFO, CPO and CSO stakeholders to discuss best practices, share insights and challenge thinking around how alignment, integration and partnership can synchronize the C-Suite and creative competitive advantage through optimized customer experience, improved marketing effectiveness and measurable operational efficiencies. Attendees can expect CEO headliners who will outline their expectations of the CMO and marketing function; CMOs who have spearheaded transformation programs that have aligned, integrated and bound marketing to IT, Finance, Operations and beyond; and key leaders from the CIO, CPO, COO and CSO functions to share how partnership and collaboration can drive growth, enable effectiveness and more effectively manage operational requirements.
Download session descriptions »
www.cmosummit.org»

Name: Unify To Multiply: Marketing Ecosystem Effectiveness
Description: "UNIFY TO MULTIPLY Marketing Ecosystem Effectiveness" will be a series of four interactive discussion groups produced and moderated by the CMO Council in Chicago, New York, San Francisco and London during the first two months 2010, to gain feedback on the specifications and requirements for a robust, flexible, and adaptable digital marketing platform that can drive marketing ecosystem effectiveness. Learn more »

Please confirm your attendance and participation with Tarin O'Donnel at +1.646.652.5213 or email to: todonnell@cmocouncill.com. We will then arrange a brief discussion to tell you more.