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Date: July 21, 2016 - August 17, 2016
Time: 6:30pm local time
Location: Chicago, Sao Paulo, Dallas, LA
This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.
If you have questions or to request an invitation, please contact Anibha Chopra (408.677.5264 or email@example.com).
Date: August 24, 2016
Location: Atlanta, GA
Marketing, as a function and practice, has become more agile. Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. Yet according to a recent CMO Council study, marketers are struggling to tie marketing activities to business impact as some 30 percent of senior marketers admit that they are struggling or failing to effectively measure customer experience and marketing performance across the multitude of silos and platforms currently in use.
If you have questions or to request an invitation, please contact Ashley Haight (408.677.5336 or firstname.lastname@example.org).
Date: September 13, 2016
Time: 6:30pm EST
Location: Boston, MA
Join the CMO Council, in partnership with Verizon, as we spark a dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT. Among the issues to be discussed:
If you have questions or to request an invitation, please contact Christine Chiang (408.677.5335 or email@example.com).