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The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. To learn more about specific programs, select a program from the list to the left.



New: THE CMO SHIFT TO GAINING BUSINESS LIFT Exploring the CMO’s Role as Growth Driver, Change Agent & CX Advocate   More »
The Impact of Connectedness on Competitiveness

A groundbreaking research initiative that seeks to understand the business value created by the Industrial Internet of Things,…   More »

Context, Commerce and Customer: Best Practices to Exceed Expectations

The Business Mandate to Optimize Automation, Data and Analytics to Maximize the New Contextual Experience

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Train for Digital Marketing GainAdvancing Online Education for Further Marketing Automation   More »
Connected Interaction to Power Brand Attraction

Continuing Conversations Around Experience, Engagement and the Power of Personalization

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How Global Voices Shape Travel ChoicesThe Impact of Consumer Apprehension on Travel Intention   More »
APAC Digital Marketing Performance Dashboard 2015Exploring the State of Digital Marketing Across Asia-Pacific   More »
Making Personalization PossibleAmplifying the Customer’s Voice for a Lasting Experience   More »
Can We Future-Proof Customer Engagement?A Best-Practice Video Series on Context, Commerce and Engaging With an Audience of One   More »
Predicting Routes to RevenueIdentifying Real-Time Decisions for Business-Driving Engagement   More »
Take the Survey - The Impact of Connectedness on Competitiveness

The Impact of Connectedness on Competitiveness

Penton’s IoT Institute, the Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council are teaming to conduct a new benchmark study on where companies are in their IIoT journey and what they see as the most critical benefits of, and obstacles to, adoption.

Take Survey

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333

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