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12.07.15 - Global Travel Anxiety Audit Finds Island Destinations Safest, Terrorism And Turmoil Biggest Deterrents To Tourism Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information    More »
Just In: 07.30.15 - Big Shift To Digital And Data Marketing Is Shaking Up Client Relationships With Ad/media Agency Partners    More »
Just In: 05.05.15 - Confidence In Digital Grows, But Metrics Remain A Challenge For Asia Pacific Marketers New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle   More »
Just In: 01.15.15 - CMO Council To Host Three Regional CMO Summits In 2015; “cmo Rising” Theme Reflects New Role Of Chief Marketers    More »
09.24.14 - Research Reveals Executive Support And Data-driven Approach Creating A Widening Gap Between Digital Leaders And Those Falling Behind A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage   More »
03.23.16 - How Social Media Adds Value To crm

If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a ‘nice to…   More

01.02.16 - Travel 2016: Europe's Out, While Asia, Australia And South America Are In

As a result of several high-profile attacks around the world, terrorism has become a concern among countless international travelers…   More

12.17.15 - Travel Fears Can Override Cold Statistics

The paranoia and misinformation around travel was well-reflected in a study released last week by the CMO Council,…   More

12.17.15 - Ditch 'vanity Metrics', Marketers Told

ASIA: Digital marketers in Asia-Pacific need to move away from a reliance on "vanity metrics", such as likes and views, and focus…   More

12.15.15 - Apac Marketers Must Move Away From Vanity Metrics

Marketers need to start looking at how they are actually helping their organisation and better tap measurement tools to improve campaign…   More

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