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CMO COUNCIL ASIA PACIFIC
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 6,000 senior marketing decision makers controlling more than $300 billion in annual marketing spend worldwide. With a high-profile presence in North America, Europe, Asia Pacific, and the Middle East, the CMO Council's expansion into Africa is fitting given the region's extraordinary economic and technological boom. Acting as a conduit for knowledge exchange between marketers in the Gulf region and North America, Europe, Asia-Pacific, and MENA the CMO Council Africa will look to share global best marketing practices between business and community cultures, learn from our colleagues about the marketing challenges and opportunities they face, and to continue to expand the scope of our dialogue around the critical importance of marketing in an increasingly more interconnected global economy. |
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More Gain, Less Strain wants to know – how has the relationship between company and agency changed? In the face of new analytic systems, what are your current methods for evaluating and measuring agency performance? |
CMO CONFERENCE 2011: TRULY SERVICE MARKETING
In order to equip the Vietnamese students with the right perception about the nature and role of service and service marketing in the real economic environment, Margroup (a non-profit organization of the University of Economics of Ho Chi Minh City) organized CMO Conference 2011 around the theme "Truly Service Marketing." CMO Conference 2011, supported by the CMO Council as a knowledge partner, was held on Sunday, November 27, 2011, in Hall A at Pham Ngoc Thach University of Medicine. Read More
More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World
The CMO Council's in–depth analysis of how marketers are optimizing marketing partner performance and value in a digital world was conducted during the second half of 2011. Included in the report are best–practice discussions with more than 20 leading brand advertisers, as well as qua... Report Details
Delivering Positive Impressions During Market Depressions
As the global financial crisis and US credit rating downgrade take grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market g... Report Details
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Membership is open to top-ranking corporate marketing decision makers only, not consultants or agencies. Members should have at least 15 years of marketing experience and have held executive management positions at new venture, emerging growth or established enterprise organizations. Nominees must have demonstrated marketing prowess, a proven track record of accomplishment, and leadership in evangelizing marketing and branding practices. |
