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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Context, Commerce + Customer: Best Practices to Exceed Expectations

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

According to new research from… Report Details

Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the Chief Marketing… Report Details

Matthew Willsher
CEO
Etisalat Nigeria

Advisory Board »

  • Region Economic Statistics
    GDP In current prices (Sub-Saharan Africa): US $1.315 Trillion.
    GDP In current prices (North Africa & Middle East): US $3.093 Trillion
    GDP Growth Rate (Sub-Saharan Africa): 4.96%.

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  • Population Statistics
    Estimated African Population in 2013 is 1,033,000,000.
    Nigeria is the most populous country at 173,611,131.
    Seychelles is the least populous country at 93,033.

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  • Trade and Commerce Statistics
    Africa experienced the second highest growth in merchandise exports in volume terms in 2012 (4.5%).
    Highest 2012 import growth was also recorded in Africa at 11.5%.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are about 650 million mobile subscriptions in Africa.
    Africa's mobile market is expected to reach 1.12 billion subscribers by 2017.

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  • Internet in Africa
    In Africa, about 16% of people use the internet.
    7% of households have internet access.

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Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

August 17, 2016
- Chicago, Sao Paulo, Dallas, LA
6:30pm local time

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Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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